Today’s “Frank and Earnest” may be funny, but perhaps no joke in the near future.  I could easily imagine vending machines that might even give you your product for free if you would first endure some sort of presentation for a product first.

Really, it’d have to be interactive to ensure you’re watching it or engaged in the process somehow and not ignoring the commercial.  Perhaps you get your snack for free if you take a verbal quiz on some product’s merits:

“Why is the 2012 Ford pickup ther best truck in the world?”

“Because of the super fine suspension, the Google Maps integration and its ultra efficient all-electric engine.”

“Correct, you may now have your snack.  Buy American!”