SEO, or Search Engine Optimization, is a method by which a web site is tweaked and altered to get higher placement in search engines like Google and Yahoo! Search. It’s a business in which there lies much voodoo and superstition; rumor has it that if you sacrifice a chicken under a fullmoon you’ll get more hits to your site, or at least violate a health code or two.

There are many types of SEOs, but one of the main deliniations is between “black hat” SEOs, making bogus pages, bogus links, hidden pages and other nasty tricks to try to fool search engines, and “white hats”, which try making a site with good structure, good relative content, and legally acquiring links from sites in order to get as much a boost in their SEO ranking than they can by less savory means.

Sound confusing? The process, much like a Rubik’s Cube, is suprizingly simple but difficult to master. There are many sources online that provide enough information for a beginner, like this one, but the true insider info and how to get your site to the top of the searches does not come cheap.

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