Duck Goes Moo!
Home Culture Food Electronics Music & Concerts News Media Politics & Religion Science & Philosophy Random FunWTF Prego?
22May2009 Filed under: Art & Culture Author: Charles GuthrieYeah…so this commercial has got me going insane. I mean, are they trying to be funny? PREGO COMES IN A JAR TOO!!!! They even show it in a jar right after they make fun of the other stuff coming out of a jar.
What is their market demographic? Four year olds? I think even a four year old would be like, “Uhh… but your stuff comes in a jar too!”
FEH!!!
———-
Edit: I failed to note that their slogan is “It’s in there”. It’s in where? THE JAR?
Pancake Master
May 26th, 2009 at 12:06 am
You also failed to exercise the capacity for abstract thought, it seems.
“This jar” is a metaphor for slogans, corporate logos, container designs, and whatever other pageantry accompanies the products of the competition. Where other sauces seem to be more about the spectacle of the sauce as a PRODUCT, Prego is clearly all about the sauce as a SAUCE. The way it should be!
Sure, four-year-olds could say that, but they’d be missing the point, too.
However, more importantly than any of this, you’re letting a television commercial get to you, which means you’re giving it/them (as a whole) more attention than they deserve in the first place.
“Seeing a murder on television…can help work off one’s antagonisms. And if you haven’t any antagonisms, the commercials will give you some.” –Alfred Hitchcock
Charles Guthrie
May 26th, 2009 at 8:05 am
Yes, yes, I understood their flimsy, far-fetched visual metaphor quite fine. They should have said “Some people prefer this LABEL” not JAR. Because they are not buying Classico because they like the friggin jar, they buy it because the label looks old-timey and italian-ish. They should have just had the Classico label in the sauce pot, not the jar.
Pancake Master
May 28th, 2009 at 9:09 am
I don’t pretend to know why anyone buys the things they buy. I just don’t understand why you think the commercial is so far-fetched, or any flimsier than any other dumb commercial. It’s a television commercial, after all. They’re supposed to be worthless, they’re supposed to appeal to idiocy, and there is a reason I don’t watch them.
Charles Guthrie
May 29th, 2009 at 8:24 am
Not all commercials are completely rotten, and some are worse than others most certainly. I do believe that some commercials are designed to annoy to help create name recognition, and while this one is not one of them it still irks me with how it misses the mark completely with its failed metaphor.
Hey, why don’t you use that critical mind of yours and rate some Googlies at allgoogly.com?
Pancake Master
June 10th, 2009 at 9:52 am
If there’s anything I hate more than commercials, it’s rating things on a five-star scale!