It looks like ABC is looking to turn GEICO’s “It’s so easy a caveman can do it” advertisement campaign into a full fledged series:

“Cavemen” will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.

from Variety.com

Some of the same people championing this project are the some people who brought us “Blades of Glory”. I wonder if Will Ferrel would make a good caveman?

http://www.variety.com/article/VR1117960384.html?categoryid=1300&cs=1

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